Our vision

For more than 25 years, Hendrik Schulze Rückamp (HSR) has been working as a publicly appointed and sworn auctioneer for horses. Over the years, he and his team have gained extensive experience in the successful auctioning of foals, young stallions and sport horses. Germany’s foremost auction organisers rely on our professionalism, integrity and expertise.
With our hybrid auction system, we want to enable auction organisers to run public live auctions even if some of their customers cannot be physically present.

The hybrid system is available to all auction organisers, whether it is HSR on the podium or whether they work with their own auctioneer(s).

Our fair pricing model is a token of our service culture and intended to be our contribution supporting the efforts of horse breeders, stud books and associations in Europe.

How it works

The HSR hybrid auction system is a web-based online auction system in which registered bidders bid remotely in real-time in a live, physical auction. The auction proceedings are streamed online using a virtually latency-free video stream (latency below 0.8 seconds). Registered bidders can simultaneously view both the horse being auctioned and the auctioneer.
The interface displays the current auction lot including key information, the order of sale, previous winning bids, and the current highest bid in real time.
Bidders can submit their online bids via an integrated bidding window. The auctioneer sees these incoming bids in real time on a control panel on his podium. He can thus integrate bids received through the system and those made by physically present bidders in the live action.

By loading the video, you agree that your data will be transmitted to YouTube and that you have read our data protection declaration.

HSR-Hybrid Auction - How it works (DSP Tutorial)

Bidder registration follows the principles of double encryption and fulfils European data protection requirements. Only the auction organiser has access to bidder data and registration- and purchase confirmations sent out by the system.
We have developed the HSR hybrid auction system in-house and can therefore implement any desired changes quickly and easily.
The integration of the auction system on the organiser’s existing website is part of the standard offering.


The HSR hybrid auction system has been on the market since 24 July 2020.
Our customers so far
Holsteiner Verband
Holsteiner Sommer-Event
DSP Elite-Fohlenauktion Darmstadt-Kranichstein
PZV Bawü
Riedlinger Fohlenauktion
DSP Fohlenauktion Donaueschingen Immenhöfe
DSP Reitpferdeauktion
DSP Fohlenauktion
Schafbockversteigerungen Ingolstadt, Donauhalle
Schafbockversteigerungen Dettelbach, Frankenhalle
8. Verkaufspferdewoche in Moritzburg
Marbacher Wochenende
Hybrid-Live Auktion
Gestütsauktion HLG Marbach
BBAG Sales Iffezheim
Hybrid- und Online Auktionen


HSR hybrid auction module

Flat license fee: EUR 2.500 EUR + VAT per auction event

Included in the price:

  • Use of the system
  • Integration of the catalogue of auction lots with picture, name, pedigree, sex, colour, date of birth, studbook
Option A Option B
If live footage from 2 cameras (covering both the horse/auction proceedings and the auctioneer) can be provided, we will integrate this free of charge We can provide live footage for latency-free streaming (2 cameras covering both the horse/auction proceedings and the auctioneer) for a flat fee of EUR 750 + VAT per day plus travel expenses